Driving your blog

Having a business blog is a great strategy but it’s a tool that achieves even better results when you put it to good use.

We’ve established that your blog should be interesting and informative in a bid to pique people’s interest. It should drive them to your site time and again while establishing your credentials along the well-written way.

Now it’s about putting your blog to further work, or in the words of a wise marketing professional:

If content is king, distribution is queen”. So let’s look at ways to unleash even greater powers of the blog.

It’s all about sharing

The best way to drive people to your blog and ultimately your site is to share it, and this occurs in a series of ways. You can take on as many or as few sharing methods as you choose, but when you share, your traffic and readership will rise.

The art of sharing isn’t about revealing your entire blog’s content with readers via other means. It’s about teasing them and prompting them to visit your site. And you have a number of methods at your fingertips, including:

Email distribution

One of the most vital tools many businesses have at their disposal is a list of client’s email addresses, and these are a great way of sharing your news. Using simple software like Mailchimp or other email CRMs, these allow you to regularly update your clients on promotions, initiatives and news.

The key here is to share the first paragraph or intro of your blog with the link to read more at your site.

News feeds

Most websites will allow for an RSS newsfeed. When you enable this feature it allows alerts of new blogs to go out to subscribers.

Social media

Almost every business has a social media account in addition to their site, so use it to promote your blogs. Again, do not post entire content, but rather the introduction or a teaser with the link to the article on your site. Take this post you’re reading as an example.

The following might appear on Facebook.

Is your blog earning is its keep? See the strategies to put your blog to work and drive traffic to your site (hyperlink here)” Or “Is your blog earning its keep?”

Having a business blog is a great strategy but it’s a tool that achieves even better results when you put it to good use.

The art to maximising your blog is all about exposure. So let’s look at ways to unleash even greater powers of the blog. Read more (hyperlink here)

Smart content strategy

While a blog on its own is valuable, putting it to use as part of a greater content strategy unleashes its true power as a marketing tool. It’s about working it, alerting people to its existence and driving them to your site. Then they remember your name, remember your expertise and distinguish you from the crowd.

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