Putting a blog up is the easy part. Getting people to read it is the hard part.
You may write and publish the best, most well researched post in the world which you think would be really popular, and yet, no one reads it.
Without telling people about your blog no one will be able to find it, let alone read it. This can be quite disheartening.
The reason no one finds your content is because no one knows about it.
Assuming you have followed all the rules when it comes to filling in all on-page SEO fields for your site and each blog post, which allows search engines to find and index them, there are also offline activities you need to do regularly to get business exposure.
In House Blog Promotion
Using tools at your disposal, such as Facebook, Twitter, Instagram, Pinterest and any other social platforms you have access to, create a promotional schedule to use in ensuring you send out your blog URL multiple times a day.
Facebooks organic reach is much lower than it used to be, meaning getting your post seen by those who like your business page or follow your personal page is much harder. This is not the case when it comes to Facebook groups, especially ones that have a high engagement level. Posting a relevant link to one of your posts in response to a question is one way to more get eyes on your post.
Believe it or not, people still use Twitter and I am one of those people. I’ve found it to be a good place to tweet about your blog and new blog posts. Also, by liking other peoples tweets and retweeting them, you stand a good chance of them reciprocating.
Promote your blog as part of your daily or weekly routine. This can be done by either posting about your latest blog post, showing behind the scenes footage on processes you use or asking questions to your followers.
Asking a question to my followers on Instagram ended with me writing a blog post around their responses. I then messaged all those who responded to my question with a link to the post for them to read and share.
In other words, it became part of my content marketing plan and a way to further promote my blog.
Still not being used to its full potential, this social platform is great to use to promote blog posts as well as your site as a whole.
This is done by creating eye-catching images with a link back to specific pages or posts on your site.
Just make sure you use an SEO friendly description for each pin to help get it found by other pinners.
External Blog Promotion
Mastering how to promote a website is a skill that is developed over time.
A way to develop this skill is to take every opportunity that comes your way to talk about your site to everyone you come into contact with, whether you know them or not.
Pitch To Everyone
This is where coming up with a concise summary of what your blog is about comes in very handy.
This summary can be used in all scenarios when telling people about your blog. If people are interested in what you say, they’ll ask for more information and if they are not, they won’t and you move on.
It's best explained using an example.
Using my blog SloppySuccess here is a short sentence I use when explaining what my blog is about:
‘SloppySuccess is a site with interesting light-hearted, easy to read posts for people who want to #makeastart in business or already own a business.’
I adapt the wording for each situation so I could also say:
‘SloppySuccess is about starting from where you are. The start doesn’t have to be perfect, it just needs to happen.’
For those who want to know more, I then inform them I also teach online classes that explain retail concepts in an easy to understand way specifically to those who are new to buying and selling products.
Answering Questions And Commenting
Other ways to promote a blog is by answering questions on a site like Quora.
You can add a footer to each response you give along with linking any relevant blog posts from your site in your response.
Also leaving comments on other peoples sites is another way to promote your blog.
NB: It is important when using this method not to be spammy. So, only answer and leave comments that are relevant to your blogs subject matter.
Promotion Via Media Mentions
Using sites like HARO or Sourcebottle are great ways to get your blog out there. These sites work by providing journalists for larger publications and bloggers a place to get sources for stories they are writing.
The process is as follows: multiple emails are sent out each weekday, sources then scroll through, select appropriate topics they can answer adequately and send the response to the journalist. The journalists then goes through the responses, select the ones they want to use and then mention their source in their story.
I will also use my social network to promote this blog post when it gets published, which in turn helps promote Missinglettr to my audience.
So a win/win for both of us.
The aim when promoting a blog is to create awareness and to get people to visit your site, regardless of if the promotion is done using internal or external promotional methods.
It is an ongoing process whether you have zero visitors a month or over a million visitors a month. The more you practise promoting your blog, the better you get and the more visitors you’ll get to your site.