Twitter is a platform used by every type of user may it be personal, business, emerging artists, or celebrities. Which is why, it is one of the most crucial platforms to use for social media marketing. Time and again, this platform has proven its efficiency, especially in sales and marketing, where numbers are what matter the most.
Did you know:
About 86% of followers are more likely to visit a business on the recommendation of their friends. The number is as high as 85% (approximately) of followers who feel more connected with a business after following them.
Among all followers, 72% are more likely to buy something from a business they follow.
So Let’s Look at 8 Reasons to Tweet:
Make New Contacts- Following the people we know is great, however you can also make valuable new contacts with Twitter. It doesn’t matter if you’re looking for people to work for your company or you just want to interact with others who like the same music as you, you can find all the new contacts you need through Twitter. Take the time to look through their profile, website links, and past Tweets to determine if it’s someone you’d be interested in following.
Monitor Your Reputation- If you’re using twitter for professional purposes, it can be an effective tool for online reputation management. Track your name to keep tabs on what people are saying about you at any given time. This information can be useful for fixing in-house problems, and it can also help you eliminate any untrue rumours that might be spreading around. This can be done through some great tools like TwitAlert
Gain Exposure for Your Website- Perhaps the most obvious benefit of Twitter is generating traffic to your website. When you’re connected with followers who care about you, they’ll help spread your content by ReTweeting it to their friends. Just be careful that you don’t overdo the self-promotion as that will drive your followers away. Use Twitter responsibly, and you’ll experience more traffic to your blog and website.
Stay in Touch- Whether it’s a business contact from across the country or a friend from down the street, connecting with them on Twitter is an easy way to stay in touch. You’ll always know what they’re up to, and you can engage in brief discussions through DM or @(UserName) messages. Even if it’s someone you see all the time, you might get to experience a whole new side of them by following them on Twitter.
Be Several Places at Once- Let’s face it–you can’t be everywhere at once. You can’t always afford to fly out to that conference across the country, but you can keep up with it through Twitter. People often Tweet live updates from various events, meaning you can be in several places at once. Build Your Authority- If you’re using Twitter to discuss a particular niche, you can build your authority by writing high quality Tweets. A few ways to build your authority on Twitter are to send out links to useful resources, provide useful tips to your followers, give insight into relevant topics, answer questions, and engage in discussions with your followers.
Learn New Tips from Others- In addition to sharing tips, you can also learn new ones from others. That’s one of the things about Twitter that hooked me . So many of the people I’m following provide useful information based on their unique experiences. There really is a wealth of knowledge out there if you know who to follow.
It is a Fun – Twitter is fun you can find great resources and even more great people and businesses that you may not have found otherwise.
Tools to help you Tweet:
I get it! Twitter can be a little overwhelming and scary, and for wordy people like me, short, sharp tweets don’t come naturally, so here are a few of the tools we are using to make tweeting easier!
Twitter moves fast, but there is amazing power behind a tweet, and with the right tools you can start to get your head around twitter and engage too.
Missing Lettr is a must have in my toolkit. For us, it takes the posts we publish on Business Business Business, Media Connections, my blog and our other sites, and draws from it Tweets that we can share throughout the year.
We still write our own but WOW this tool thinks of things we did not and it is a great way to get started tweeting posts if you are unsure!
You can take the 14 day Missing Lettr trial so why not give it a go today? If you click on the link here our BBB team will get some referral love too! We’d appreciate it!
Edgar automatically builds a library of every social update you upload, so you can share the best ones again and again over time.
Edgar was specifically built for smaller, agile companies and entrepreneurial ventures. This isn’t an enterprise-level tool; you get every single feature when you sign up, and a streamlined interface that makes scheduling easy.
Edgar is great as it allows you to create a series of evergreen tweets and more. Upload and edit in bulk Create your library of saved updates from most any source.
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account.
We run a paper for Media Connections on PR tips at @mediaconnects on paper.li
It is a great way to get involved in the community and tweet with others.
This is a new one that I have recently discovered, that allows me to say thank you to the new followers and those who are engaging with me. I am still finding my way around the platform, but I did smile when I was thanked by someone using it, so I figure it is nice to make other people smile!
Plus, it engages for me when I am busy which means I can still interact and show that I care. The automation I use are:
- Thanking new followers
- Thanking my retweets
- Thanking my top engaged members
You can also schedule tweet & automate a lot of things that would increase the engagement of your Twitter profile. The free account lets you engage with 20 people & good enough to give you an idea & effectiveness of this popular Twitter tool.
And it gives you a great Twitter inbox to see tweets you need to engage with too. So, if you are keen to take a look, check out this link and if you sign up we would get some referral love on this one too! Again, we’d totally appreciate it!