You might have created the best blog post ever, with some suitably savvy wordsmithing and a topic that’s destined to tickle everyone’s fancy but creating and posting that blog to your site is just the start of the process.
To garner some serious attention, it’s all about sharing the love, letting everyone know on every available outlet that you have some carefully crafted content to view.
So where and how do you promote it? Well the short answer is everywhere you can and there are a host of tips and tricks available to shortcut what would otherwise be a time-consuming, tedious process.
Naturally social media is the first port of call for any new updates to your content stash. And depending on your audience, that social media will likely include Facebook and LinkedIn for the full post and Twitter and Instagram for a media-friendly styled snippet.
You could spend an hour scheduling your blog to these media outlets, but chances are you’d rather actually be running your business and this time is probably not at your disposal.
The truth is there are a wealth of ways to automate this process, some more effective than others and now Facebook has introduced some new rules about auto posting, the rules have changed a lot.
Direct feed from your site
Once upon a time, website software like WordPress allowed you to automatically set up your blog to “feed” directly to your social media profiles whenever you posted something.
Since Facebook introduced new policies earlier this year, that’s been a little harder to do. Now you need an additional plugin like SNAP and then have to access their API.
The alternative, which works really well is to use a third party, which is where automation tools like Missinglettr and Zapier come in.
Missinglettr is a must have in my toolkit. For us, it takes the posts we publish on Business Business Business, Media Connections, my blog and our other sites, and draws Tweets, Facebook Posts and LinkedIn articles that we can share throughout the year.
We still write our own Tweets as well, but WOW this tool thinks of things we did not and it is a great way to get started tweeting posts if you are unsure!
Meanwhile, the fact that the MissingLettr platform provides variations on the posts that are being repeated is a huge plus, allowing the same post to look different each time it rolls out.
Zapier is awesome at connecting apps and automating workflows. And one of its features allows you to feed blog posts to your social media profiles.
Because it’s all about connecting the apps you most commonly work with, Zapier can also feed your blog directly to your email list.
When it comes to sharing content, automation is a great tool but not the only one that should be utilised, and that’s where a little active sharing through newsletters comes in.
Each month our businesses send out a newsletter updating consumers on what’s been happening in our world, and as part of this we also profile the best or most recent posts of the month.
Our preferred tool for this remains Mailchimp, because it’s just so darned simple.
Importantly, Mailchimp also allows you to set up RSS feeds, so your blog can be delivered direct to your subscribers’ inbox.
On the subject of RSS feeds, these should be a feature of every blogger’s website, allowing people to subscribe to all your latest news.
RSS automates the sharing process, ensuring every time you post, the link is sent to your audience.
And while we’re talking websites, one of the most underrated tools on any website is the sharing button. Sharing buttons are available for all major social media platforms and allow your readers to easily share the content they like to their social media by themselves, therefore increasing your reach beyond your usual audience.
A really effective way to boost and share your content is by repurposing which I touched on a little earlier with Missinglettr. But in addition to automation, I also use a suite of other tools to repurpose content in different styles across the different platforms.
These include Lumen5 and Canva.
Lumen 5 is a video creation platform designed for brands and businesses to produce social content for driving audience engagements online. It takes your blog posts and creates video for you. Not only does the platform offer tools to create a video, Lumen5 takes it a step further to supply you with all the resources needed to produce shareworthy videos.
Meanwhile Canva is another great visual tool and particularly useful when it comes to creating memes and images. It’s a drag and drop program, so is nice and simple to use with thousands of layouts available, along with the capability to create your own custom templates.
Sharing is an essential part of any blogging strategy, ensuring your post reaches as wide an audience as possible, and there are host of tools available to simplify this task.
- Use automation where you can
- Don’t just rely on social media, harness newsletters, email and RSS as well
- Encourage sharing through share buttons
- Repurpose your content in different styles for different platforms