The prospect of presenting the business presentation fills some people with anxiety while others relish the experience. However, presenting your work is vital in your professional life especially for researchers and academics. Presentations are indeed great for speaking to people in an interesting way about your branch of study. It makes you gather ideas to push forward your projects and also to establish valuable personal links.
Learn 5 effective tips to master your Business Presentation:
1) Know the requirement of your audience
The first and most important factor of presenting the work, is to know what your audience members are looking for. If you can seriously give them what they want then you’ll be on top in providing a successful presentation. While preparing your presentation, keep the audience in your mind.
What’s the level of expertise and knowledge your audience & you have in common? By recognizing the level of your audience, you are more capable of providing an appropriate amount of detail. For instance, it would be easy to decide whether particular jargon and technical terms are suitable to use and how much explanation is required to make the audience understand your work.
Going ahead with managing acronyms and abbreviations will be easy. For example, SEO, SEM, PPC, AR, CLV, CMS, CPA, CPC, CPL, CPM, CRM, CRO, CTA, CTR, and CX, etc might be fine to use without any need of explaining the definition to a room full of digital marketers. But you may need to explain these terms to people associated with farming or medical field. When you know the field of your audience, it’s easy to create a presentation.
2) A Clear & Logical Structure is Essential to Win
Next, you need is to think about developing a clear and logical structure that can help your audience understand the presentation. If you are going to talk about a case study, then give it a beginning, middle and an end.
To begin, providing a brief overview of your presentation can be helpful to your audience. Then while doing the intro part, get everyone set on the same page (i.e. offer them a shared reference point) by providing them a succinct background to your work. Never swamp them with details but offer enough information to make them understand your research and its importance. By making a clear foundation of your research in the intro part, your audience should be better at following the details you have shown.
In the major portion of your presentation, speak about your work, what you’ve done, why you did and what your chief findings were. Focus on what's important, be clear and concise.
Main result to take-home-message:
Ultimately summarize the outcome of your presentation and discuss its meaning. It’s the stage where you can give your audience a strong take-home message and leave a great lasting impression.
Thinking about the duration of each section? Well, remember one thing, grabbing the attention of the audience for a long time isn't possible as most of the people generally wane after 15-20 minutes. Switching to the new section after a particular time is good to re-engage people's interest.
3) It’s High Time to Prepare Visual Materials
Visual materials play a significant role. Grab the attention of your audience with attractive and useful visual materials such as Fishbone diagrams, flowcharts, mind maps, SWOT analysis, starbursting, concept maps, graphs, pies and affinity diagrams. Use the visual materials for persuasion. A good slide with different types of visual materials allows you to speak confidently among the members of your audience.
The visual support sometimes becomes the right-hand of your presentation so don't forget to include them. Always use clean texts in it. Also, adapt to darker-colored text on lighter-colored backgrounds. Offer data and figures instead of long sentences to describe the work/ product. Ideally, the slides should come up with relevant visual aids such as microscope images, diagrams and different type of flowcharts.
4) Speak Now in Spoken Language Not in Written Style
Language plays an essential role in your presentation; this is the way to convey your thoughts to the audience. Broadly speaking, language is a vehicle that assists your listeners to comprehend your perspective. While speaking, one should carefully select words and see that each individual word is the best word for the moment. So it’s not about using facial expressions and gestures to express yourself. It is all about what you say, at the time of presentation your words matter a lot. Additionally, spoken language is the heart of presentation. Even if you have the best powerpoint presentation, it requires to explain the same proficiently. In short, a presentation is of no use if it cannot be explained properly.
5) The Final Step is to Practice
Public speaking is an essential part of presentations that most people get anxious about. Although you may not be able to control your nerves completely, a good presentation and your practice will boost you with some confidence. Interestingly, most of the good speakers, do a lot of preparation before going to the stage.
Once you’re done with your scripts, start practising. Prepare yourself for your ultimate presentation where you can set marks. Use of clear and clean words, phrases and little-bit of humour to get 10 out of 10.