In this episode, we meet Scott Ertz.
Scott is an an entrepreneur and new media producer.
He runs a software consulting business, and produces 8 podcast series with around 400 total episodes per year. Scott also enjoys helping companies who are looking to get into the new media space by helping them understand the market and get clear on their goals.
In the show Scott mentions Bluetooth beacon advertising as a strategy worth trying out. RadBeacon is the product he refers to but cannot remember the name off. You can check them out at https://store.radiusnetworks.com/products/radbeacon-usb-2