Social media never sleeps, but that doesn't mean you shouldn't. Automation is no longer just a luxury for overworked marketers; it's a necessity. With the right strategy, you can maintain a consistent, engaging online presence without being glued to your screen 24/7. In this guide, we’ll explore 25 types of posts that work perfectly on automation, so you can boost efficiency without sacrificing impact.
Why Use Automation?
Social media automation is like having a 24/7 assistant who never misses a deadline. By scheduling your posts in advance, you unlock:
- Time savings: Focus on strategy while tools handle the posting.
- Consistency: Keep your brand top-of-mind with regular content.
- Error reduction: Eliminate last-minute rushes and typos.
- Scalability: Easily manage multiple platforms and campaigns at once.
Let’s explore exactly what types of content you can automate, and why they work so well.
Evergreen Content
Definition: Timeless content that stays relevant year-round.
1- Examples: How-to guides, industry best practices, top 10 tools lists
Why it works: It’s always useful to your audience and drives consistent traffic. For example, our article "The Automated Social Media Playbook: Set It and Forget It Marketing for 2025" is a perfect evergreen link to schedule monthly.
Seasonal & Timed Posts
2- Holiday Greeting – A pre-scheduled festive message celebrating major holidays.
3- Seasonal Promotion – Campaigns tied to a season (e.g., winter sale, back-to-school).
4- Event Countdown – Posts counting down to a product launch or webinar.
5- Anniversary Post – Celebrating milestones (e.g., company birthday or client partnership).
Why it works: You know the dates in advance, so schedule content ahead of time and stay on-brand with the season.
Educational Series
Educational content builds authority. Great formats include:
6- Infographic – A visual breakdown of complex information.
7- Tips & Tricks – Bite-sized knowledge your audience can apply immediately.
8- Step-by-Step Guides – Multi-part how-tos or walkthroughs.
9- Industry Stats – Relevant, data-driven insights to build authority.
10- Webinar Reminders – Scheduled nudges to drive attendance.
Automation Tip: Schedule one learning-based post each week to build audience trust and long-term loyalty.
User-Generated Content
Social proof, done for you.
11- Customer Review – Testimonials shared from satisfied clients.
12- Photo Submission – Images submitted by real users using your product.
13- Video Unboxing – Clips showing customers unwrapping or using your product.
14- Tag Repost – Re-sharing a user's social post that mentions your brand.
15- User Quote – A direct quote or shout-out highlighting customer love.
Why it works: UGC builds trust and gives your brand a community-first vibe. Pre-schedule your best UGC for steady momentum.
Promotional Campaigns
Automation can power your revenue engine.
16- Flash Sale – Limited-time offers to create urgency.
17- Discount Code – Pre-programmed codes shared via automated posts.
18- New Product Alert – Announcements of product drops or launches.
19- Free Trial Invitation – Automated invitations to test your product.
20- Affiliate Promo – Scheduled shoutouts for partner links or affiliate programs.
Caution: Mix in non-promotional posts to avoid fatiguing your followers.
Company News & Culture
Make your brand feel more human.
21- Team Introduction – Spotlighting an employee or new hire.
22- Behind-the-Scenes – Photos or videos that show how things work internally.
23- Award/Win Announcement – Celebrating recognitions or milestones.
24- Company Update – Product roadmap announcements or service changes.
25- Culture Quote – Posts that reflect your company’s values or mission.
Scheduling Idea: Drop one per week to maintain transparency and connection.
Best Practices and Pitfalls
✅ Do:
- Monitor metrics regularly
- Check for broken links
- Adjust based on post performance
- Balance automated content with live interaction
❌ Don’t:
- Schedule during a crisis without review
- Forget to respond to comments
- Use generic messages for all platforms
Conclusion
Whether you're a solo entrepreneur or running a full marketing team, automation empowers you to post smarter, not harder. These 25 types of posts aren’t just good candidates for automation: they’re built for it.
Want to go deeper? Download "The Automated Social Media Playbook: Set It and Forget It Marketing for 2025" to learn how to turn your social media into a streamlined, results-driven machine.
