Most Viral Moments of 2018

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Ever since the dawn of social networks, marketers have been creating curious online ads that people would be keen to share. There are many amazing stories we’ve heard and hearing of big marketing campaigns from brands like Nike, Coca Cola etc. But only a small percentage of brands will have a video campaign go viral. In fact, around 94% of marketers add their video either on Facebook or on YouTube to their content distribution efforts. 2018 is blessed with many viral moments harvest. Let’s have a glance at those at viral moments of 2018

1. Alibaba: To the Greatness of Small

Alibaba, a multinational eCommerce platform based in China came up with a global marketing video in 2018. The footprint of Alibaba is as same an Amazons, but for those who are not familiar with it, Alibaba made a heartfelt statement of Team Kenya loyalty at the time of 2018 Winter Olympics in South Korea (Pyeong Chang).

The message conveyed at the end of the video was quite good. Greatness comes from everywhere. Similar to a young athlete who has Olympic dreams, every great brand starts with an ambitious founder. Watch this video

2. Coca-Cola’s The Last Customer

Both Pepsi and Coca-Cola are popular soda companies that are known for their outside-the-box marketing campaigns. Recently, the popular brand Coca- Cola has come up with the most uplifting holiday video. In the video, the brand has treated the Philippines market to a battle of Christmas that provided 15,000 individuals with an excess an unexpected gift for the occasions. It begins with a COKE. The brand grabs the attention of the people presenting them a commitment to the season of giving. This will make an impression of more generous, human and trustworthy to your customers. Have a look at the video

3. The biggest Milestone by Netflix

The home of amazing original programming, Netflix allows you find a wide interest of TV shows, Movies, and more. Anything of your interest. In 2018, the brand achieved the biggest milestone and represent it in a slide shop. It was in the list of most viral video. Here is the most viral Video by Netflix

4. Red Bull- Creativity at its best

Red Bull is one of world’s popular energy drink brand. Like the product itself, the campaign of the brand is full or energy. In 2018, they uploaded a video content considering their huge fan base if 49 million. The video has received a big amount of views. It revolves around different kinds of sports from water sports, adventurous to biking that keep highlighting the brand’s voice.

Optimized properly, the brand is in the ratio of 1:1. At times, it may load at 360 degree as well. Check out the video

5. Samsung Mobile

The popular South Korean digital devices company, Samsung always comes up with something awe-inspiring. The Facebook page ‘Samsung Mobile’ is a one-stop place where you can find the latest stories and news related to the brand’s products. The fanbase on this page is more than 43 million and the engagement strategy depends on video content. Most videos by Samsung are below 30 seconds and in this short span, they convey the message in an informative yet creative manner. In 2018, the video of Samsung S9/ S9+has grabbed the attention of many people. Check out this amazing video

6. Nike Football

An American Multinational Corporation, Nike Inc. Is engaged in the development, design and manufacturing of brands apparel, equipment, accessories, footwear and services. In 2018, Nike is the clear winner. No other brand shows virality than Nike did for its campaign with Colin Kaepernick. The bold move by the brand features Colin Kaepernick after the biggest national controversy with the NFL. This campaign sparked the global press coverage on niche and major outlet. Many users responded in support to boycotts. Here is the viral video

7. Panasonic- A Better Life, a Better world

With an announcement of ‘a Better Life, a Better World’ as a slogan, Panasonic group aim towards the 100th anniversary in 2018. The slogan encapsulates the vision of the brand to expand and pursues a better life to each individual in various fields and spaces. A brand video that went viral introduces how Panasonic across the world is striving towards the aim of realizing A Better Life, A Better World. Take a look here

8. iHop- Creating a Viral Moment

There are lots of brands drive buzz in the pop culture. iHop, a pancakes-focused restaurant has changed a lot of things by creating its own VIRAL moment. By changing its name to ‘iHob in June 2018, it makes people wonder what ‘b’ stands for? The brand revealed that ‘b’ stands for burgers. The restaurant also wanted to create awareness around its lunch and burger offerings. Check out this clip

Conclusion

There is no doubt that video marketing has become a dominating force which won’t change. From small business to medium and large, everyone is looking for the easiest video making tool to create viral videos.

Even when scrolling through social media feed, video marketing is dominating every page on the web. Personalization is one of the aspects that will surely be going to increase with the increase of mobile-friendly content. It works so effectively which is why videos are considered as a game changer for companies.

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