Speaker's expertise

My expertise lies in developing content channels such as award-winning podcasts and blogs with a proven track record in driving growth at the top of funnel and positioning SaaS companies as thought leaders in their vertical.

6th September 2018

The Power Of Genuine Care & Interest

A talk by Zoé Bélisle-Springer
Digital Content Editor & Podcast Co-Host, Phorest Salon Software

Obsess over thousands, fail to connect with one. Genuinely connect with one and reach thousands.

With the rising focus on social media and influencers, many companies and marketers have gone from building genuine connections and collaborations to finding a quick and easy way to bridge the gap between product and new audience. But with consumers now looking for authenticity, the obsession over « social media influence & reach » often undermines and fails most brand building efforts.

Watch this talk to understand why influencer marketing strategies are an accelerator of momentum, not a creator of it, and get proven to work plug-and-play techniques to help you talk, build and maintain relationships with more of the right people.

Comments (1)

Thanks for tuning in today everyone; truly hope you enjoyed! I just wanted to drop you the link to the Hubspot experiment I mentioned towards the end: https://blog.hubspot.com/marketing/does-influencer-marketing-actually-work

For any questions related to something I've talked about, please feel free to reach out to me on Twitter @z_elspring!

1 year, 10 months ago

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