For about 10 years I've been working on side projects, but for the first 5 years we never shipped them. We'd go through a similar pattern:
New idea! Expand idea Development Expand idea more Enthusiasm dropping Give up
As it turns out, the ideas weren't the problem, we were.
To fix this, Mike (co-founder) came up with the novel idea of, instead of trying to ship 1 side project, to try to ship 6 in 6 months.
Fast forward 5 years, we've now shipped over a dozen side projects, had over 100k pageviews, sold one for a small fee, landed multiple jobs as a result of our work and even managed to beat Google in April Fools Day, by accident.
In this talk I'll share what we learnt, and how you can build your launching muscle.
10 years of side projects, dozens of launches