Speaker's expertise

An enthusiastic digital marketer who helps clients boost revenues 18% - 76% annually. Deb is a CXL-certified Conversion Rate Optimizer, website personalization expert, plus a certified partner for both Drip & Infusionsoft marketing automation.

6th September 2018

Market to Their Motivation: How to personalize your content to increase sales & marketing effectiveness

A talk by Deb Cinkus
Founder & CEO, Polished Geek

Want to rise above your competition? Go beyond segmentation using data alone. Enrich your customer segmentation strategy by considering your customers' core values and motivations. Sure, there are many useful psychological and emotional segmentation models a quick Google away online. But they can be confusing to grasp on your own and even harder to use in your marketing. During this presentation, Deb Cinkus will share with you her Motivation Rocket Framework. It's a simple way of understanding core customer motivations, one that is easy to understand and use in every business. By the end of this engaging session, you will be looking at your customers in a whole new way.

Comments (3)

The Brennan Dunn Uppercase talk that Deb mentioned, and that she recommends you watching can be found at:


1 year, 10 months ago

Thanks everyone for attending! If you have questions we didn't get a chance to cover by the end of the presentation, ask away.

Speaker 1 year, 10 months ago

Thanks for this information! Very interesting!

1 year, 9 months ago

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