Want to rise above your competition? Go beyond segmenting using data alone. Enrich your customer segmentation strategy by considering your customers' core values and motivation. While there are many useful psychological and emotional segmentation models available online, they can be confusing to grasp and even harder to implement in your marketing. During this presentation, Deb Cinkus will share with you her Motivation Rocket Framework, a simple way of understanding customer motivation on a deeper level that is both easy to understand and easy to use for every business. By the end of this engaging session, you will be looking at your customers in a whole new way.
A highly experienced digital marketer who helps clients boost revenues 18% - 76% annually. Deb is a CXL-certified Conversion Rate Optimizer, website personalization expert, plus a certified partner for both Drip & Infusionsoft marketing automation.