Want to rise above your competition? Go beyond segmentation using data alone. Enrich your customer segmentation strategy by considering your customers' core values and motivations. Sure, there are many useful psychological and emotional segmentation models a quick Google away online. But they can be confusing to grasp on your own and even harder to use in your marketing. During this presentation, Deb Cinkus will share with you her Motivation Rocket Framework. It's a simple way of understanding core customer motivations, one that is easy to understand and use in every business. By the end of this engaging session, you will be looking at your customers in a whole new way.
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