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Speaker's expertise

Maddy Osman writes for companies like Search Engine Journal, Sprout Social, GoDaddy, and Automattic.

4th September 2018

How to Write a Kick-Ass Blog Post

A talk by Maddy Osman
SEO Content Strategist, The Blogsmith

I'm sharing the secrets that have helped me land clients and writing positions for companies like Search Engine Journal, Sprout Social, Adobe, AT&T, and more.

Whether you're a beginner or have been creating blog content for a long time, I'll be sharing a number of resources and processes that can be useful to create quality content, efficiently.

I'll go through the complete process of writing a truly kick-ass blog post, which includes:

  • Topic development
  • Research
  • Outlining
  • Finding legal to use images
  • Formatting for the web
  • Drafting/editing
  • Using SEO best practices in your content
  • Blog promotion tactics


Comments (5)

That was so thoughtful and helpful. I've been blogging for over a decade and I still picked up some great tips. Outlining has never been my strong suit, but I do think I should give that a shot. Also, it's great to know that republishing to Medium doesn't hurt my SEO! Thanks.


3 months, 1 week ago

I'm a newbie to blogging and this presentation offered up some great tips and advice. Thanks.


3 months, 1 week ago

Thank you for breaking down SEO for me. There is a lot of information out there but your talk really broke down the key points in a clear & easy way to follow. Really helpful! Thank you!


3 months, 1 week ago

One of the most useful resources to know about writing SEO-friendly articles. Lots of nifty suggestions, hacks and details. Thank you!


3 months, 1 week ago

I'm just thinking about starting a blog. This was a really helpful talk. Especially about planning and editing. Really worthwhile. Thank you!


3 months ago

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