By now you likely react to hearing everyone say you need to measure your return on investment for marketing by rolling your eyes and sighing loudly. Yes, it IS what we all want. But, theory is one thing, and actually getting the numbers in a way you can understand is another entirely. I get it. I've been there & our clients have been there. But there is a way.
This session will walk through the 5 tools your business needs to actually measure ROI. Yes, in a way that a non-data analyst, mere mortal can understand and use the information. No, it does not include some fancy high cost subscription service. These are all free tools you can start using today (or start using them better).
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