Brainstorm, Plan, Outline — the Power of Web-Based Mind Mapping

A talk by Raphaela Brandner
Content Marketer, Meister

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About this talk

Contrary to popular belief, mind mapping is not some pseudo-scientific dupery that promises to turn you into a creative genius. In reality, it is a simple and intuitive technique used by bloggers all over the world to create well-thought-out content strategies and outline articles that rank high on Google. In this webinar, I’ll explain how mind maps work and how you can utilize them to create a smart and productive content workflow. You’ll also learn how mind maps can help you to:

  • Plan your keyword strategy
  • Create blog outlines and content briefs
  • Outline a hub and spoke content strategy
  • Map content to buying journeys
  • Create marketing personas
  • Plan your content promotions
  • Repurpose and visualize blog content

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Raphaela Brandner

10 years of experience in content marketing and communications. In my current role as partner manager, I support Meister’s network of expert and integration partners in all matters from product training to joint marketing campaigns.

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