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About this talk
Contrary to popular belief, mind mapping is not some pseudo-scientific dupery that promises to turn you into a creative genius. In reality, it is a simple and intuitive technique used by bloggers all over the world to create well-thought-out content strategies and outline articles that rank high on Google. In this webinar, I’ll explain how mind maps work and how you can utilize them to create a smart and productive content workflow. You’ll also learn how mind maps can help you to:
- Plan your keyword strategy
- Create blog outlines and content briefs
- Outline a hub and spoke content strategy
- Map content to buying journeys
- Create marketing personas
- Plan your content promotions
- Repurpose and visualize blog content
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10 years of experience in content marketing and communications. In my current role as partner manager, I support Meister’s network of expert and integration partners in all matters from product training to joint marketing campaigns.
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