Putting Conversation at the Center of your Marketing Strategy with Podcasting

A talk by Lindsay Tjepkema
CEO, Co-Founder, Casted

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About this talk

With over 600 MILLION blogs in the world, reaching your target audience has never been harder. Enter podcasting. With less than 1 million podcasts in existence today, marketers are beginning to realize the opportunity podcasting presents for their businesses. Early adopter brands are creating relevant and engaging content by basing their strategies on authentic conversations. In this session, we’ll discuss best practices for this approach and attendees will leave with tactics for putting their podcast at the center of their content strategy to maximize the impact on their brands.

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