Shrinkage Hacking: How NOT to use LinkedIn

A talk by Ritchie Pettauer
b2b Marketing & Social Selling Coach, pnc - pettauer.net Consulting

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About this talk

πŸŒ€ Finding new clients on LinkedIn is way too easy! πŸŒ€ Avoid the pitfalls of growth and learn how to fly under your target customers' radar! πŸŒ€ Learn how to turn the algorithm against you and become a total failure!

π™’π™–π™©π™˜π™ π™©π™π™žπ™¨ 𝙩𝙖𝙑𝙠 𝙖𝙣𝙙 π™šπ™–π™§π™£ π™©π™π™š π™₯π™§π™žπ™«π™žπ™‘π™šπ™œπ™š 𝙩𝙀 π™ͺπ™¨π™š π™©π™π™š π™π™–π™¨π™π™©π™–π™œ #πŸ†‚πŸ…·πŸ†πŸ…ΈπŸ…½πŸ…ΊπŸ…°πŸ…ΆπŸ…΄πŸ…ΌπŸ…°πŸ†πŸ…ΊπŸ…΄πŸ†ƒπŸ…΄πŸ† !!!

Spoiler Alert: You have to keep your network and your profile as inconsistent as humanly possible. Also, creating super-repellent-content in erratic waves is hard work, too.

"π‘Ήπ’Šπ’•π’„π’‰π’Šπ’† π’Šπ’” π’•π’–π’“π’π’Šπ’π’ˆ π’šπ’†π’‚π’“π’” 𝒐𝒇 π’†π’™π’‘π’†π’“π’Šπ’†π’π’„π’† π’‚π’ˆπ’‚π’Šπ’π’”π’• 𝒖𝒔 - π’‚π’˜π’†π’”π’π’Žπ’†!" 
        ~ π‘­π’“π’Šπ’•π’›π’Š π‘¬π’Šπ’†π’“π’Žπ’‚π’π’ ~

In this talk I will present to you my proven "6-steps-down-the-staircase" method:

πŸ‘‰ 1. Talk about what YOU want to talk about! πŸ‘‰ 2. Inconsistency is key. πŸ‘‰ 3. The really really repellant profile. πŸ‘‰ 4. Add King Random the 1st to your network! πŸ‘‰ 5. Editorial planning is for winners. (aka not for us) πŸ‘‰ 6. The ULTIMATE SECRET to sucking on LinkedIn.

Join me on this exciting journey, dear fellow SHRINKAGEMARKETERS!

Disclaimer: DO NOT try the opposite of what I'm telling you in this talk, as your visibility will greatly increase and your LinkedIn account is going to go through the roof!

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This eBook shows you step-by-step how to turn your LinkedIn profile into a lead-magnet powerhouse. The power of personal branding is at your disposal! The only drawback: The book is in German. (D'oh!)

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Ritchie Pettauer

I specialised in LinkedIn more than 5 years ago, which makes me the most experienced coach available in the DACH (Germany, Austria Switzerland) area.

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