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The social content created for a Missinglettr campaign will, amongst other things, always include a link back to the blog post - after all, the primary job of a Missinglettr campaign is to drive traffic back to your site.
By default we use our own URL shortener to enable us to deliver enhanced analytics and reporting for each of your campaigns. If you’re already using an existing URL shortener, then no problem. We also support bit.ly, PixelMe, replug or Short.CM. With more on the way